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Millions have tried, millions are trying right now and millions will continue to try in the years ahead. There is so much misinformation out there regarding making money online, that you can easily be forgiven for thinking that all these millions are enjoying unbridled success.

The real truth of course is that the vast majority are failing. Their hopes of earning a healthy living from home are usually shattered before they have even begun. There is no single reason for this. It’s usually down to a combination of factors, and I intend to look at some of the reasons for the now infamous quote, “95% of people fail in their online business”. Some of the things I list below will doubtless be contested by many people but the harsh facts are that making money online, whilst entirely possible, is not the cakewalk that a lot of people will try to convince you it is.

So, let’s get down to debunking some of the nonsense – hopefully this will save a lot of people a lot of time and frustration.

1) Affiliate Marketing – so much rubbish is spouted by so many people who have never made an affiliate sale in their lives. The affiliate marketing model is indeed a powerful one and has made a number of people very wealthy. However, you are very unlikely to succeed with affiliate marketing without going through an arduous and sometimes lengthy learning process.

A huge swathe of articles you read about affiliate marketing are no more than rehashed PLR articles being used by lame hopefuls who are incapable of writing anything original on a subject that they are hoping to convince you they know all about. You can spot these peddlers of fifth hand information easily enough – look at the sites they link to, check their traffic rankings. Ninety Nine times out of a hundred you will find a cookie cutter website just like thousands of others or a direct link to an affiliate program that they foolishly believe you will sign up for having read their blindingly convincing pitch.

Are they the people to look to for advice? Think before you answer…….

2) Freebie Seekers and Freeloaders – this encompasses so many people it’s laughable. They talk about their “business” and seriously expect others to follow their blind lead. The term “business”, at least to my mind, indicates some sort of investment on behalf of the owner of that business – both in terms of time and money. Those most guilty of this faux pas are usually those who sign up to a free program, usually in the network marketing or MLM arena, and use every useless and pointless form of promotion as long as it’s free.

Much is said regarding failure rates in MLM schemes being so high, but one of the biggest is the freebie mentality. Don’t get sucked into believing you will ever make money online this way. The freeloaders are kidding themselves, but don’t let them kid you. The programs they sign up to for free often offer a paid upgrade and they live in hope (if they ever manage to recruit a single person of course) that they will grow fat on the subscriptions of others. Naturally this rarely happens, simply because they advertise to other freeloaders who have no intention of spending any money on their “business” either, and so the vicious circle continues.

If you don’t believe me, visit any free traffic exchange and look at some of the webpages circulating there. These people are dreamers – they will never make money online until they accept that they are eventually going to have to spend money to make money. Let’s get real here – when you’re looking for potions or energy drinks or some other latest greatest product that is no more than a copy of an already well established brand, is the first place you think to look going to be a free classified site on the internet? Maybe you’d head for the closest traffic exchange? Think – you don’t have to do it for more than a few seconds to see why these things do not work!

3) Throwing up a blog on a free platform and filling it up with Adsense or other PPC ads is unlikely to deliver much success. This applies whether we are talking one blog or fifty blogs. Adsense is great, but it’s also a numbers game – you need big numbers in terms of pages and visitors to make big returns. By big, I mean big – tens of thousands of pages receiving tens of thousands of visitors and you will probably start making a nice income. Throwing up fifty, a hundred or more useless blogs or splogs won’t work even if some people tell you that all you need are a couple of Adsense clicks a day on each one and you’ll be raking in the money. Great theory, but you won’t get the traffic to even generate those occasional clicks in the first place. Throwing up such poor quality free pages will achieve nothing – in fact, you’re more likely to get banned from Blogger and Adsense to boot if you’re not careful. Oh, and don’t think you’ll be smart and use auto surf sites to rack up huge numbers of impressions – using any kind of traffic exchange in conjunction with Adsense will get you banned very quickly.

Our freebie seekers of course will tell you otherwise, expecting you to believe that their PR0 blog with no comments is really generating a thousand dollars for them every month, and that all you need to do is visit this or that site, where you can learn to do exactly the same. You will naturally be directed to a page through an affiliate link – Clickbank or similar – to purchase an ebook that the freebie seeker has naturally never laid eyes on, let alone read.

4) Making millions with PPC advertising. This is a no brainer – all you have to do is pick some keywords, write a snappy ad, link to an affiliate program and give your credit card details to Google, Yahoo, MSN or whoever. You will wake up rich beyond your wildest dreams.

OK, maybe too heavy on the sarcasm, but it’s really not that easy. Ask anyone who has rushed blindly into PPC and lost their shirt in the process, paying for a truckload of clicks but generating nary a sale. I have a little more sympathy for these types than the freeloaders; after all, they have accepted that they need to spend money to make money, but unless you do your homework, it’s likely to prove costly. Even if you do your research beforehand, there are no guarantees that PPC campaigns will work for your business. Having said all that, PPC can be a very profitable tool, just don’t believe overly hyped claims from the totally inexperienced.

5) Start a blog and you will soon be collecting checks on a regular basis. Don’t believe this one either. There is a lot to be said for blogs as a marketing tool, don’t get me wrong. Blogs can and do increase your exposure tremendously, but apart from an elite few, blogs are usually not their direct revenue generators. A blog is a tool, and used wisely it will help an online business to grow, but it’s unlikely to pay the bills all by itself.

6) Article marketing – another area where a lot of ill informed and overly hyped prose is written. As a long term strategy, carried out correctly, article marketing can be hugely beneficial to a business of any kind, but it takes time to see results and there is a learning curve to go through.

I actually saw someone advocating the tactic of blanket bombing article directories with PLR articles and slapping affiliate links into the resource box. This was in an article submitted to one of my directories. They even went as far as to claim that this would guarantee a huge number of hits and sales. This is just one piece of foolish nonsense from a clueless fool, who, no doubt is wondering why article marketing is so useless, whilst trying to tell others how rich it will make them. It is a fact that most article directories do not permit linking directly to affiliate programs in the resource box! It follows that this is hardly the way to proceed.

7) Work from home opportunities have become a breeding ground for scams and hucksters the world over. Global opportunities for peddlers of schemes and tricks to make themselves rich have never been more plentiful.

There are several “opportunities” circulating at the moment that are borderline illegal and when they disappear into the ether there will no doubt be plenty to replace them.

Promises of overnight riches rarely hold much water if you examine them even superficially. Just because you see a video of someone opening envelopes full of cash does not make it so. One “gifting” program of this nature has obviously sucked in a fair number of gullible souls who really believe that people will be queuing up to send them three thousand dollars just because they show them a poor quality video on a traffic exchange.

Have you ever managed to sell a product online for three thousand dollars or more? I’m guessing the answer in most cases is – probably not. If you fall for this kind of scam, you probably deserve to get rooked – after all, how difficult is it for someone to get three thousand in cash (there are plenty of ways), go to FedEx, mail it to themselves and then film it’s arrival and subsequent opening on a webcam. If that’s all the proof it takes to convince you, you have some painful lessons to learn.

Whenever you read outlandish claims offering boatloads of money and retirement before you’ve even started working, in conjunction with proclamations that you don’t have to sell anything, don’t have to advertise, don’t have to do anything at all really, other than sit back and watch the money roll in…..and you find yourself believing it – my advice is to seek professional help.

8) Making money with sites that pay you to read ads, emails, visit sites, sign up for free offers, etc. I’m not saying that none of them work but in terms of time expended set against financial reward, they are usually a dismal prospect. Would you go and do a job for $20 a month?

There you have just eight of countless things that you should not believe. Trust me there are plenty more.

If you are serious about making money online, you are going to need a plan. You are going to have to spend some money to get yourself set up to do business. You will need a website of your own for starters (unless you intend to buy a hundred ebooks and courses telling you how to succeed without even this most basic of needs). This means hosting fees. If you are starting from a position of very little technical knowledge, you will have to dedicate a lot of time to learning the ropes or you will have to pay for the services of others. With most things online, the sooner you bow to the inevitability of having to lay out a little cash as you go along, the sooner you will start to open up some real possibilities.

There are countless ways to make money online, there are many people who are living proof of this, but try not to get caught up in the rubbish.

I have not mentioned things like stock or currency trading simply because they are not scams. Trading online can be lucrative and you won’t need a website of your own for this kind of venture but you will need capital, and you need to understand the risks, which are not insignificant.

However, that’s all a subject for another day. As grandpa said, free advice is often pretty much worth what you pay for it. Just be careful what you believe in your quest for online wealth and you’ll avoid a lot of wasted time and disappointments.

There IS plenty of free information on the internet and there are also plenty of free tools and software and services that may help you – but – you are starting a business and business means you will need some business capital to get off the ground. If you think otherwise and persist in looking for the elusive, no cost magic bullet, you are destined to fail and I don’t care what any rehashed nonsense some self help book tells you about irrefutable laws of nature or anything else. You need to do a lot more than just dream about online success if you wish to achieve it.

A closing thought – money may well make the world go round. If nobody spends any, nobody receives any. If you can find me something that disproves that 100%, tell me where to sign up.

A hermit lived high on a mountain top above a township, and every day as the people below him scurried around, doing their daily tasks, the old hermit would watch.

He had everything that he needed on his mountain, there was plenty of food and supplies, he had a small vegetable garden near his cabin, and he kept a few animals to supply his needs, near a rock pool filled with water that flowed down from further up the mountain.

His life was quiet and content, after breakfast and his morning chores, he would make his lunch and take it to the rocky outcrop where he could sit and watch the activity in the town below.

The town was a long way down, the people running around performing their daily deeds seemed like ants to him, but even through all the bustle and busyness it seemed so peaceful. It looked to him like a great ballet or dance.

He watched the activities in the town every day, finally he decided that he would go down to the town and experience this beautiful ballet for himself. He took his coat and started down the mountain. As he descended, he started to hear strange noises, the closer he got to the town, the louder they became.

Finally, he reached the foot of the mountain. The noise here was almost deafening, everywhere he turned there were people rushing around doing tasks he couldn’t even begin to understand, as he tried to walk through the streets, he was getting pushed and jostled by the crowds of people.

He could not understand where the peaceful and beautiful ballet had gone.

Unable to take it anymore, the hermit fled from the town, back to the safety of his mountaintop. Arriving home, he went to the outcrop and looked down again upon the town, to his amazement the beauty and silence had returned. He could still see all the ants rushing around below, but there was no noise anymore, all the screaming sounds and mixture of voices were gone, replaced with the serene silence he had always heard before.

He sat down and stared in amazement, asking himself how could such peaceful beauty come from such noisy chaos?

In our lives and businesses, we’ll often feel overwhelmed by what’s going on around us, but is it really the stressful pressure-cooker we believe it to be? When we feel overwhelmed, our natural response is to give up, to break down. But instead whenever you feel those times approaching, try to step away from the daily issues and look back at them from afar.

Often, you’ll find that the situation or decision that you have lost control of, that is stressing you out, when you step away from it and see it without all the other clutter, it’s not half as bad as you think, and often when you view it from the outside (looking inwards) you can see the solution clearer than you would when you’re right inside the problem.

Each day, take a moment out, step outside of your business, your problems, find your ‘mountaintop’ and look down on your life from there.

It’s all about your perspective, when the one you have isn’t serving you, simply get up and go to another side of it.

If you look at the wealthiest people in America today – Bill Gates, Warren Buffet, Michael Dell, Paul Allen – you’ll notice they’re all first generation multi-billionaires.

And here’s the wonderful thing: If you do what other successful people do, you’ll eventually get a similar result to what they got, depending on things like timing and market, of course.

But let’s say you only do 1/10th as good. Or even 1/100th or 1/1000th. That’s still better than if you did nothing.

So look at what successful people do. Copy them in your own way. Expect it to take work. And time. And lots of effort.

And then be proud of your results, whatever they might be.

This is the ONE thing you must have that makes everything else fall into place.

Here’s a riddle for you:

What one thing MUST you have that gives everything in your life purpose and makes your life far more exciting? And when you don’t have it, everything is dull, boring and monotonous?

Let me put it another way – are you leaping out of bed in the morning, eager to get going?

Are you excited to work 12 hours in a day?

Do you look forward to your future so much, you almost can’t sleep at night?

If not, then you don’t have a big, fat, hairy goal – that one thing you want more than anything else in this world.

This should be a goal that gets you so revved up, you cannot stop thinking about it and working on it. You want to put in long hours and do whatever it takes – no matter how scary or new – to make it happen because it means so much to you.

This goal is your reason for living and because of it you look forward with eager anticipation towards the future.

You’ve heard plenty of stories about overnight successes.

Someone starts a company and BAM! They sell that company for 10 million or maybe 100 million dollars.

And all you can think is, “Wow, I wish I could do that!”

You can. All it takes is several years of working 12 hours a day, 7 days a week on your big hairy goal.

That – believe it or not – is how you become an overnight success.

When you hear about the 7 or 8 figure sale of a new company, what you don’t hear about is the long hours the founder put in to make that company work.

So how can you possibly put in such crazy hours? It’s easy, when it’s your big goal. When it’s what you want to do more than anything else, then it becomes as pleasurable to you as hobbies are to other people.

Find your big fat hairy goal, whatever it might be. And then don’t let anything stop you from achieving that goal.

You might think this is getting rather picky, but I’ve found it flat out works.

When advertising anything with a price, lower the left-hand portion of the price and test it against your original price.

For example, if you’re currently selling your ebook for $10.00, lower the price to $9.99. Yes, I know it’s only a penny, but look at the left side of those two numbers – 10 versus 9.
People aren’t all that logical. They’re not good at math, either. So while you and I know it’s only a lousy penny, somewhere in their brain they are perceiving one price as being ten bucks and the other prices as nine bucks.

Try it. You’re going to be pleasantly surprised at the increase in sales.

Well now, that’s a sobering thought, isn’t it?

And it’s not just Netflix. You are in competition with Reddit, YouTube, Amazon, social media, video games and every website out there for your prospect’s attention.

Scary, right?

But before you give up and curl yourself into a self-defeated ball, consider this:

You have a message that no one else on the planet can deliver.

It’s your own unique perspective on the world and on your niche.

No one has your exact experience or viewpoint.

No one looks at things exactly as you do.

And no one on the planet can articulate your message like you can.

So beyond delivering what is uniquely yours, what makes for riveting, effective content that keeps your visitors reading, watching and consuming?

Effective content is:

1: Focused. Let your headline guide you and write from an outline so you don’t wander off track.

2: Conversational. Write in a friendly and welcoming tone. Use a style and vocabulary that is appropriate for your target audience – not your English professor.

3: Task Oriented. Write actionable content that solves problems. Keep in mind that boredom is one of those problems, so solve it by being interesting, too.

4: Concise. Use as many words as you need, but no more than that. You have no interest in wasting your reader’s time or putting them to sleep.

You already know all about scarcity. The scarcer something is, the more people want it.

That’s why we use deadlines to entice customers to buy. Without the deadlines, people would put it off and then forget about it.

For decades savvy store owners have used this trick. By limiting the number of items a person can purchase, they increase the number of items sold.

But I wonder – are we using this to maximum advantage online? Yes, we sometimes limit the number of copies sold. Yes, we use deadlines and then promise not to sell any more after that deadline.

But what if we used it in a slightly different way…

Imagine you have different levels of participation in a product launch.

For example: You will sell only 10 copies at $2,500 each that includes actual coaching and one-on-one time with you for 12 weeks.

You’ll sell only 100 copies at $1,000 that includes group coaching for 12 weeks.

You’ll sell 200 copies at $500 that includes the “done for you option,” which is also included in the higher levels, too. But there is no coaching at this level.

And you’ll sell 1,000 copies that don’t include coaching or the done for you option.

Then you place counters on your site that tell how many copies of each have sold.

Yes, this will take some guts. After all, what if something doesn’t sell? But that’s also the fascination factor, too.

People will continue to revisit the page just to see what’s selling.

And what happens when there are only 6 or 5 or 4 copies left of the highest option? Suddenly they’ll start selling FASTER.

The last copy or two will likely FLY off the shelf.

You’re adding a new brand of scarcity, a higher level of fascination and interest and accommodating people’s needs.

You might think of this as a new way of upselling, or a more transparent method than using one time offers. It’s up front, honest, and lets people decide ahead of time what they want.

And if they don’t act fast enough, they will miss out, too.

Short and sweet: If you’re making good money coaching others to do or accomplish something, then you can probably double the money you make without much effort.

It’s sort of a recycle and reuse kind of thing, where nothing in your business goes to waste.

Let’s say you spend time coaching people on how to start their own businesses. You show them the sequence, how to get things done, how to outsource, the shortcuts, the little things they need to know and so forth.

But consider this: There are other marketers who want to get paid for coaching, too. Except they don’t know where to start or what to do.

So you also coach other marketers on how to do coaching.

You let them in on all your secrets of how to get clients, how to work with clients, how the whole process works and so forth.

I suppose you could even let them listen in on your coaching calls. If you do, you need to let your students know someone else is on the line.

And whatever you’re charging your regular coaching clients, you can probably about double for your new students who are learning how to become coaches. Again, it’s up to you.

You’ve got a skill – coaching – that others want to have. So why not become a coach’s coach?

You can give your future coaches templates for their sales pages, techniques for getting their first clients and ongoing support. And for this you can easily charge $5,000.

Even if you just take on two new students a month who are learning to be coaches, that’s an extra $120,000 a year.

I mentioned this to a friend, and he’s a bit snarky. He wanted to know, “If you’re coaching students, and you’re coaching coaches on how to coach students, couldn’t you also coach people on how to train new coaches that teach coaching?”

Actually, yes. But that might be taking things a bit far. 😉

People love to tell you they are logical and rational, and that they make decisions based on the facts. But what people say and what they do are two different things.

Between you and me, people make decisions based on emotion – they just don’t realize it. So how can you tap into those emotions and get them to click your link or buy your product? By adding faces to just about everything you do.

Next time you run a Facebook ad, do a test. In one ad, use any image you want, as long as it’s not a face.

In the other ad, use an interesting face that expresses the emotion you want your prospect to feel.

Now notice which one gets more clicks.

Face images, whether they’re drawings or photos, work not just on Facebook ads, but also on your sidebar ads, blog posts, social media posts and so forth.

And they work especially well on all things Facebook and social media, because people are already looking for faces there. Thus your posts and ads will unobtrusively blend right into your customer’s newsfeed.

The human brain is actually wired to look for and respond to facial cues and expressions, much more so than the written word.

What’s the easiest way to make money online, without having to create a product or a sales page? Affiliate marketing, of course. 🙂

So, why is it that most affiliate marketers never make nearly what they could make? Anyone has the potential to make HUGE money in affiliate marketing, yet 90% or more of affiliates make a pittance (I’ll wager the number is closer to 98%, in fact.)

Think about this: If you earn an average of $50 on each sale in a sales funnel you promote, and you make 6 sales, you’ve made $300. Sounds good, right?

But guaranteed, there is someone else who made 600 sales and walked away with $30,000.

Why did they make 600 sales when you made just 6?

There are reasons why a handful of affiliate marketers do amazingly well, and everyone else barely makes a profit.

And marketers who understand this will always have a tremendous advantage over marketers who don’t.

1: Build a Relationship

I know you’ve heard it before, but are you doing it? People buy people, not products.

If you want them to open your email and click your link, or visit your Facebook Group and click a link, you’ve got to have a RELATIONSHIP with your people.

This is so simple to do, yet few marketers take the time.

Start with a blog post that is all about you, and then send new opt-ins to the post so they can get to know you. Make the post silly, funny and most of all REAL. Talk about the stupid stuff you’ve done, the mistakes you’ve made, where you live and so forth.

Do you have a strange hobby or unusual taste in food? Include that. Do you have 17 pets? Talk about them. Do you work until 3 in the morning and sleep until noon? Mention that.

Reveal the real you. Not the details people don’t want, but the ones that amuse and interest. You’re looking to make a real connection, not give a resume.

And above all else, don’t make your life seem like a series of magnificent accomplishments. No one is going to relate to someone who turns everything they touch into gold.

But they are going to relate to the time you bought Bitcoin when it was worthless and sold it just before it took off, or the time you thought you could fly and jumped off your uncle’s barn into the manure pile.

And don’t stop with your ‘about me’ page, either. Use this relationship building in your lead magnet, your emails, your other blog posts and so forth.

Always inject a little bit about yourself. Not so much that you bore people, of course, or make everything seem about you. But just enough to keep it real.

Think about relating an event to a friend. Aren’t you going to give your own perceptions of what happened, as well as tell about how you got out of your car and stepped in the mud puddle just before your big presentation?

Use this same method of personal, one-on-one friend communication with your readers as well.

Post on your blog as often as possible, and we’re talking every day or two. Encourage your list to subscribe to Feedburner or the equivalent so they know when you add a new post.

Your readers will realize you’re a real person who isn’t out to pitch them a new product every 5 minutes. And they’ll gladly read your sales emails much more readily when they know there is a real live human being who is sending them these messages.

2: Use Your Own Voice

How many emails do you receive that say something along the lines of, “Buy this product – this product is the greatest product ever – you will be sorry if you miss this – so rush right over and buy it now.”

Yeah. Same old stuff, over and over again.

There is a marketer (or maybe several, but I’m thinking of one in particular) who sells MASSIVE quantities of this exact type of emails as a swipe file to new marketers.

Like a brand-new marketer couldn’t write their own 25 word email that basically says, “GO BUY THIS NOW!”

People are TIRED of getting these emails. You’re tired of getting these emails. I’m tired of getting these emails.

Same phrases, same message, same B.S.

If you’re not going to stand apart from the crowd, then you’re going to have to share the same crumbs they’re getting.

Instead, take 30 minutes and write your own promotional email in your own voice.

Forget hype. Be sincere. Be honest. “Hey, this product isn’t for everyone. I don’t even know if it’s for you. But if you have this problem, then maybe this is your solution. Check it out and decide if it’s right for you, because I know it’s worked like crazy for some people. And it’s on sale right now, too.”

I’ve written emails where I basically tell people not to buy something unless they really really want it or need it. “Don’t buy this if you already know how to do xyz.” “Don’t buy this if you’re not going to be doing this type of marketing.” This is only for people who want (fill in the blank.) It’s like I’m trying to talk them out of it, which paradoxically often results in more sales, not fewer.

But the point isn’t tricking them into buying; it’s to be honest. Because you know what? That latest, greatest product you’re promoting ISN’T what everyone on your list needs. Some of them, sure. The rest of them, no.

Do you have any idea how refreshing it is to open an email that says, “Here’s a new product, thought you might want to know, but please don’t buy it if you’re not going to use it.”

The first time I got an email like that, I bought the product without even reading the sales letter. True story. I was just so happy that someone wasn’t ramming a sale down my throat, that I jumped at the chance to buy it.

Weird but true.

My point is, be you. Be honest. Talk to your readers as though they are your best friends and you don’t want to lose your best friends by acting like a carnival barker who is here today and pulled up stakes (vanished) tomorrow with their money.

3: Email a LOT

This is the one where people like to argue with me, and I understand that.

You’ve heard over and over again that you shouldn’t email too often, or you’ll upset your subscribers, right?

After all, every time you email, there is the potential that a subscriber will hit the unsubscribe button.

Do you know what the potential is when you DON’T email? Nothing. No opens, no clicks, no sales… not even any relationship building.

Do you want people to open and read your emails? Then send out those emails EVERY DAY.

Here’s why:

First, almost no one will see every email you send out. Let’s say you’ve got a sale on one of your products. Don’t you think your readers might like to know about it? But if they miss the one and only email you send that lets them know, then they’ve missed out on the discount and you LOST a sale.

Second, send emails at different times. I opened someone’s email just yesterday, decided I was VERY interested in the new membership he was selling, clicked the link and discovered it was no longer available.

What happened? This particular marketer only sends out emails at 1:00 a.m. my time, so I don’t even see most of his emails in the avalanche of mail I get before I wake up.

Third, if you’re sending email once a week or once a month, your readers are forgetting who the heck you are. And when you finally do send an email, they think it’s spam.

Fourth, if you mail more often, you will make more money. Don’t take my word on this, just do it for one month. Send out one email per day, every day, for 30 days. Put a promotion in each one. See if you haven’t made more – a LOT more – money during that time period than during the previous month.

And by the way, I’m not saying JUST send out a promotion in each email. Make sure you have some content in there as well, even if it’s just an amusing anecdote.

4: Think of affiliate marketing as a BUSINESS

This isn’t a hobby, nor is it an add-on for an additional income stream.

Even if you go on vacation, be prepared to send out an email every day. Schedule them in advance or write them on vacation. Either way, affiliate marketing to your list is a business that you can’t just jump into when you need cash and forget about the rest of the time.

You don’t have many support issues, since the product owners handle this. You don’t have to worry about creating products, sales pages and so forth. You don’t have to drive traffic, unless it’s to build your list bigger.

With so much you don’t have to do, there’s no reason not to focus your time and energy into building relationships with your list and promoting to them every single day.

Affiliate marketing can be some of the easiest money you’ve ever made, if you put in the time and effort to make it a real business.