And it’s not just Netflix. You are in competition with Reddit, YouTube, Amazon, social media, video games and every website out there for your prospect’s attention.
Scary, right?
But before you give up and curl yourself into a self-defeated ball, consider this:
You have a message that no one else on the planet can deliver.
It’s your own unique perspective on the world and on your niche.
No one has your exact experience or viewpoint.
No one looks at things exactly as you do.
And no one on the planet can articulate your message like you can.
So beyond delivering what is uniquely yours, what makes for riveting, effective content that keeps your visitors reading, watching and consuming?
Effective content is:
1: Focused. Let your headline guide you and write from an outline so you don’t wander off track.
2: Conversational. Write in a friendly and welcoming tone. Use a style and vocabulary that is appropriate for your target audience – not your English professor.
3: Task Oriented. Write actionable content that solves problems. Keep in mind that boredom is one of those problems, so solve it by being interesting, too.
4: Concise. Use as many words as you need, but no more than that. You have no interest in wasting your reader’s time or putting them to sleep.
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